Posts by John Moore

Job description – Digital Paid Media Specialist MBT Marketing is an integrated marketing agency serving regional and national brands. We are seeking a talented digital paid media specialist to fill a full time opening in our close in SE Portland office. If you have a passion for direct response advertising and get excited about improving…

MBT Marketing Internship MBT Marketing is offering a 13-week, Paid or Academic Credit, internship for current college juniors or seniors presently enrolled in an accredited University or College with good academic standing. Internships over Fall and Spring terms are open to all students attending a Portland area College, Summer term internships are open to all…

Remarketing has become one of the most popular targeting methods for digital display advertising. It’s easy to understand why remarketing is receiving an increasing share of budgets. Reaching consumers who have already interacted with your brand online with additional ad impressions is very likely to produce online transactions or sales leads. If you’ve been struggling…

1. Avoid trying to reach more people than you can afford. Large corporations have the money to simultaneously spend in several different media. Small companies believe they should do the same. This is a mistake. It is better to focus spending to achieve frequency over reach. Do fewer things better, own what you do. Trying…

It’s been brewing for months and the war is almost here. A Battle of Titans, A Skirmish of the Sexes, A Fight of the Finalists. No, we aren’t describing a Game of Thrones episode; but the impending presidential election. It’s going to be a doozy. The television political window for the 2016 general election officially…

MBT Marketing Internship MBT Marketing is offering a 13-week, Paid or Academic Credit, internship for current college juniors or seniors presently enrolled in an accredited University or College with good academic standing. Internships over Fall and Spring terms are open to all students attending a Portland area College, Summer term internships are open to all…

Portland Summer is like nothing else. The sun is out; the city is alive and the line for Salt & Straw is twice as long. This summer here at MBT we’ve been hard at work for our clients (when we’re not rafting.) However, when it’s gorgeous out and your yearly portion of Vitamin D is…

Rio Olympics In an age where TV viewing habits are changing, NBC struggled to hold onto ratings during the Rio Olympics. The average viewership on TV was down 17% compared to the 2012 London Olympics; however many speculate this is due to the cultural shift in viewing habits with the increase in streaming popularity and…

MBT Marketing is a Google Adwords Premier Partner. One benefit premier partner status grants qualifying agencies is the privilege of displaying a properly linked badge, provided by Google, to help advertisers quickly identify and verify Google Adwords Premier Partner status. Other benefits include access to Google Partner only events, training sessions, webinars, and support. Here’s…

SITELINKS BASICS Sitelinks are a form of Google Adwords ad extensions that have been available to all advertisers for several years. The specifications for a sitelink have evolved over time, but one thing that has remained constant (so far) is the available characters in the link text. A sitelink can have up to 25 characters…