Archive for August 2016

MBT Marketing Internship MBT Marketing is offering a 13-week, Paid or Academic Credit, internship for current college juniors or seniors presently enrolled in an accredited University or College with good academic standing. Internships over Fall and Spring terms are open to all students attending a Portland area College, Summer term internships are open to all…

Portland Summer is like nothing else. The sun is out; the city is alive and the line for Salt & Straw is twice as long. This summer here at MBT we’ve been hard at work for our clients (when we’re not rafting.) However, when it’s gorgeous out and your yearly portion of Vitamin D is…

Rio Olympics In an age where TV viewing habits are changing, NBC struggled to hold onto ratings during the Rio Olympics. The average viewership on TV was down 17% compared to the 2012 London Olympics; however many speculate this is due to the cultural shift in viewing habits with the increase in streaming popularity and…

MBT Marketing is a Google Adwords Premier Partner. One benefit premier partner status grants qualifying agencies is the privilege of displaying a properly linked badge, provided by Google, to help advertisers quickly identify and verify Google Adwords Premier Partner status. Other benefits include access to Google Partner only events, training sessions, webinars, and support. Here’s…

SITELINKS BASICS Sitelinks are a form of Google Adwords ad extensions that have been available to all advertisers for several years. The specifications for a sitelink have evolved over time, but one thing that has remained constant (so far) is the available characters in the link text. A sitelink can have up to 25 characters…

The old text ad paradigm A 25 character headline, two 35 character lines of description text and a 35 character display URL was the length and breadth of the creative space paid search professionals had to work with. We made a living with those 125 characters, and the keywords that triggered them, for more than…