Archive for November 2016

MBT Marketing Internship MBT Marketing is offering a 13-week, Paid or Academic Credit, internship for current college juniors or seniors presently enrolled in an accredited University or College with good academic standing. Internships over Fall and Spring terms are open to all students attending a Portland area College, Summer term internships are open to all…

Remarketing has become one of the most popular targeting methods for digital display advertising. It’s easy to understand why remarketing is receiving an increasing share of budgets. Reaching consumers who have already interacted with your brand online with additional ad impressions is very likely to produce online transactions or sales leads. If you’ve been struggling…

1. Avoid trying to reach more people than you can afford. Large corporations have the money to simultaneously spend in several different media. Small companies believe they should do the same. This is a mistake. It is better to focus spending to achieve frequency over reach. Do fewer things better, own what you do. Trying…