Point S Tire & Auto Service.

Longtime client Tire Factory came to us with a challenge. They were taking on a new identity through a newly created partnership with Point S Development. They needed to navigate their brand from Tire Factory to Point S Tire & Auto Service. It went behind the typical visual brand assets, color pallets, and updated business cards -- it evolved into counseling the core competencies of who Point S was going to be. The story of the why behind the new name. The talk track of competitive strengths. The communication strategy to their entire 245+ stores.

Point S Mobile App

"MBT is an essential extension of our management team."

- Walter Lybeck, CEO Point S USA

MBT is tremendously proud of the work we've put into Point S and their successful transition to the brand they are today. That's shown through the acceleration they've seen in sales and new members.

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